diff --git a/gemfeed.py b/gemfeed.py
index b5b1d52..404cccd 100644
--- a/gemfeed.py
+++ b/gemfeed.py
@@ -102,6 +102,11 @@ def build_feed(directory, base_url, output="atom.xml", n=10, title="",
     if not title:
         title = get_feed_title(directory)
 
+    # Let user know feed title and URL
+    feed_url = urljoin(base_url, output)
+    if verbose:
+        print('Generating feed "{}", which should be served from {}'.format(title, feed_url))
+
     # Setup feed
     feed = FeedGenerator()
     feed.id(base_url)
@@ -115,8 +120,8 @@ def build_feed(directory, base_url, output="atom.xml", n=10, title="",
         author_details["email"] = email
     if author_details:
         feed.author(author_details)
+    feed.link(href=feed_url, rel='self')
     feed.link(href=base_url, rel='alternate')
-    feed.link(href=urljoin(base_url, output), rel='self')
 
     # Add one entry per .gmi file
     files = find_files(directory, n)