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@ -5,10 +5,6 @@ date: "2020-03-12"
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Originally published on [antonmcclure.com](https://www.antonmcclure.com/blog/120008-privacy-matters)
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There's no doubt to many people that we are living in a highly-connected Internet age full of big data. As the amount of big data goes up, so does the importance of protecting people's privacy. After the GDPR took effect in May 2018, sites were required to say when they'd use cookies, and what those cookies do.
However, for many websites, the *cookie consent* banners still [broke the law by making it hard to reject all tracking](https://www.zdnet.com/article/cookie-consent-most-websites-break-law-by-making-it-hard-to-reject-all-tracking/), were [manipulative or completely meaningless](https://techcrunch.com/2019/08/10/most-eu-cookie-consent-notices-are-meaningless-or-manipulative-study-finds/), and sometimes were used to [undermine the user's privacy](https://techcrunch.com/2020/01/10/cookie-consent-tools-are-being-used-to-undermine-eu-privacy-rules-study-suggests/). What do cookies and trackers do behind the scenes that companies might not want us to know?